SecretGathers.com

Privacy Policy

Secret Gathers® Last Updated: June 25, 2026

Secret Gathers (“we,” “our,” “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and disclose information about you when you use our website at SecretGathers.com and all related services and features (“Services”). By accessing or using our Services, you agree to this Privacy Policy.

1. Who We Are

Secret Gathers is an Ontario-based platform that uncovers small, authentic gatherings across Ontario and connects them with the people who will love them. We operate as a sole proprietorship based in Ontario, Canada.

For privacy inquiries, contact us at: [email protected]

2. Age Restriction

Our Services are intended for individuals who are 19 years of age or older. We do not knowingly collect personal information from anyone under the age of 19. If we become aware that we have collected information from someone under 19, we will delete it promptly.

3. Information We Collect

3.1 Information You Provide Directly

Newsletter and Circle sign-ups. When you join The Circle or the Host Circle through any sign-up form on our site, including footer sign-ups, we collect your first name and email address. Some sign-up forms include an optional checkbox to also join the Host Circle.

Contact form. When you contact us, we collect your first and last name, email address, and the contents of your message.

Share a Gathering (host filtering form). When hosts submit through the Share a Gathering form, we collect first and last name, email address, website or social media URL, business or gathering name, city or region, a description of the gathering, how many guests they typically host, how often they hold a gathering, and how people currently find out about it. Hosts may indicate whether they have a specific upcoming gathering and, if so, when it takes place and how they would like to be discovered by Secret Gathers. Hosts may also choose to join the Host Circle.

Your Gather Story (invite-only). This form is shared by personal email with hosts we approach for a Gather Stories feature. It is set to no-index and is not publicly accessible. It collects first and last name, business or gathering name, email address, region of Ontario, and website, Instagram, or TikTok links. It also collects detailed written responses about the gathering, the space and setting, what guests notice and how they are made to feel welcome, the type of gathering, where it takes place, what it is built around, and when it usually happens. It collects background about the person hosting and what led them to it. It may optionally collect information you choose to share about the nature of the gathering, such as whether it is Indigenous-led, women-led, or similar. It collects details about the experience and access, including accessibility and dietary options you choose to note. Where a host has a specific upcoming gathering to share, it also collects event details such as date, time, location, cost, capacity, and how guests get a spot. Finally, it collects photos and optional video clips, submitted by direct upload or through a shared cloud folder link such as Google Drive, Dropbox, or iCloud.

Nominate a Gathering. Anyone may nominate a gathering or host they think we should know about. Through this form we receive information about a third party, including the gathering or host name, where in Ontario they are, a website, social media, or other way to find them, what makes them worth finding, and any other notes the person chooses to add. The person making the nomination may optionally provide their own name and email, and if they do, they may choose to join The Circle or the Host Circle. See Section 6 for how we handle information about nominated hosts.

3.2 Automatically Collected Information

When you use our Services, we may automatically collect:

  • IP address, browser type, device type, and operating system
  • Pages visited, time spent, and referring URLs
  • Cookie and tracking data (see Section 4)

4. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the website, understand how it is used, and deliver relevant advertising.

Types of cookies and tracking we use:

  • Essential. Required for the website to function properly.
  • Performance and analytics. We use Google Analytics, deployed through Google Tag Manager, to understand how visitors interact with the site. This includes enhanced measurement and conversion tracking.
  • Advertising. We use advertising and conversion tracking technologies to measure campaign performance and to show relevant ads across other websites and platforms. This currently includes Google Ads, including remarketing and enhanced conversions. It may also include the Meta (Facebook and Instagram) Pixel and Meta Ads, and the TikTok Pixel and TikTok Ads. We may add similar advertising and analytics technologies from these and other providers over time. When we do, this policy continues to govern their use.

 

How consent works on our site. We operate on an opt-out basis. By continuing to use our Services, you consent to the cookies and tracking described here. You can withdraw or limit that consent at any time using the controls below. Disabling certain cookies may affect how the website functions.

How to manage or opt out of tracking:

  • Browser settings. Most browsers let you block or delete cookies and limit tracking.
  • Google Analytics. Install the Google Analytics Opt-out Browser Add-on.
  • Google Ads. Adjust your preferences at Google Ads Settings.
  • Meta. Adjust your preferences in your Facebook and Instagram ad settings.
  • TikTok. Adjust your preferences in your TikTok ad settings.
  • Industry opt-out tools. Use the Digital Advertising Alliance of Canada (YourAdChoices.ca) and the Network Advertising Initiative opt-out pages to manage interest-based advertising across multiple companies at once.

5. How We Use Your Information

We use the information we collect to:

  • Send you email communications, including gathering updates, platform news, and newsletters
  • Review host submissions and nominations
  • Write and publish editorial articles about hosts and their gatherings, known as Gather Stories, on the Secret Gathers website, and share them by email newsletter and on social media (see Section 6)
  • Use content and photos submitted by hosts to promote featured gatherings on our website, in our newsletters, and on our social media channels
  • Where you have opted in, and only with your consent, facilitate the sharing of limited profile information with hosts for private invitation purposes, if and when that feature is offered
  • Deliver, maintain, and improve our Services
  • Analyze website usage and performance
  • Serve and measure relevant advertising through the platforms listed in Section 4
  • Comply with legal obligations

6. Gather Stories, Editorial Content, and Nominations

Gather Stories and editorial content

When you submit information through the Your Gather Story form, that information may be used to write and publish an editorial article about you, your work, and the gatherings you create. These articles are called Gather Stories and are published on the Secret Gathers website. They may also be shared by email newsletter and on social media.

The following applies to all Gather Story submissions:

  • Editorial control. Secret Gathers retains sole editorial control over all Gather Stories. The voice, structure, and presentation of your story are determined by us. Submitting information does not give you editorial approval rights over the final article.
  • A look before it goes live. Before your Gather Story or gathering post is published or shared, we will give you the chance to review it. This review is to confirm the details are accurate and to give you a final look before it goes live. It does not transfer editorial control or the right to rewrite the piece.
  • Your responsibility. You are responsible for the accuracy of all information you submit. We publish in good faith based on what you provide.
  • Photos and media. Photos and video submitted through any host form, whether by direct upload or shared folder link, may be used in your published Gather Story, in email newsletters, in teaser and promotional posts, and on social media to promote your gathering. By submitting media, you confirm you have the right to share it and grant Secret Gathers a non-exclusive, royalty-free license to use it in connection with our platform and promotional activities.
  • Publication and removal. Gather Stories may remain published on the website for the long term, but we do not guarantee that any story will remain published. We may decline to publish, delay, edit, or remove any Gather Story at any time, at our sole discretion, without notice. To request removal or correction of a published Gather Story, contact us at [email protected]. Requests will be considered individually.
  • No guarantee. Submitting information through any form does not guarantee that we will respond, that a Gather Story will be written, or that anything will be published.
Nominated gatherings

When someone nominates a gathering, we receive information about a host or business that may not have contacted us directly. We may use that information to research, contact, or feature the nominated host through our usual process. A nomination does not guarantee that we will contact or feature the nominated host.

If you are a host and someone has nominated your gathering, you may contact us at [email protected] to access, correct, or request removal of the information we hold about you.

7. Third-Party Advertising

We use third-party advertising and analytics services, which currently include Google Ads and may include Meta (Facebook and Instagram) Ads and TikTok Ads. These platforms may use cookies, pixels, and similar technologies to deliver and measure ads based on browsing behaviour across websites and apps.

We do not sell your personal information to advertisers. Advertising platforms receive data in accordance with their own privacy policies. You can manage your preferences using the tools listed in Section 4.

8. Disclosure of Your Information

We do not sell your personal information.

We may share your information in the following circumstances:

  • Service providers. Third-party vendors who assist with email delivery, website hosting, analytics, advertising, and platform operations, under confidentiality obligations. Email marketing is managed through MailerLite. Subscriber data, including first name and email address, is stored and processed by MailerLite in accordance with their privacy policy.
  • Hosts, with your consent. Where you have opted in, and only with your consent, limited profile information may be shared with hosts for private invitation purposes, if and when that feature is offered.
  • Legal obligations. Where required by law, or to protect the rights, property, or safety of Secret Gathers, our users, or others.
  • Business transfers. In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. You will be notified in advance.

9. Data Security

We take reasonable technical and organizational measures to protect your information from unauthorized access, use, or disclosure. No method of transmission over the internet is entirely secure. While we work to protect your information, we cannot guarantee absolute security.

10. Email Communications and Unsubscribing

By subscribing to our newsletter or email list, you consent to receive email communications from us. You may unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us at [email protected]. Please allow a reasonable time for your request to take effect.

11. Your Rights Under PIPEDA

As an Ontario-based platform, we comply with the Personal Information Protection and Electronic Documents Act (PIPEDA). You have the right to:

  • Access. Request a copy of the personal information we hold about you.
  • Correction. Request that we correct inaccurate or incomplete information.
  • Deletion. Request that we delete your personal information, subject to legal obligations.
  • Withdrawal of consent. Withdraw consent for the collection or use of your information at any time, with reasonable notice.
  • Complaint. File a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated.

To exercise any of these rights, contact us at [email protected].

12. Data Retention

We retain your personal information for as long as necessary to provide our Services or as required by law.

  • Email subscription data is retained until you unsubscribe.
  • Submission and nomination data is retained for as long as needed to review, feature, or follow up on a gathering, or as required by law.
  • If we offer member accounts in the future, account information will be retained for as long as the account remains active, and removed within a reasonable timeframe after deletion, except where retention is required by law.

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

14. Changes to This Policy

We may update this Privacy Policy from time to time. The revised policy will be posted on our website with an updated “Last Updated” date. Your continued use of our Services after changes are posted constitutes acceptance of the revised policy.

15. Contact Us

For any questions, concerns, or requests related to this Privacy Policy, please contact us at:

Email: [email protected]